Why people like candles so much?

Candles have enchanted people's senses for centuries, casting an enchanting glow and filling the air with delicate fragrances. Here we'll mention some reasons why candles are so important.

Aesthetics and atmosphere

Their delicate presence can transform an ordinary setting into a cozy oasis, making them an essential element for romantic dinners, relaxing baths or intimate gatherings.

Relaxes and reduces stress

The soft, warm light they emit calms the mind and body and offers a break from the fast-paced modern world. Lighting a candle and taking a moment to observe the calming flame can be a simple but powerful mindfulness practise. The soft, atmospheric light encourages deep breathing and allows one to relax and find solace in the present moment.

Fragrant pleasures

In addition to their visual appeal, candles also offer an olfactory journey. Scented candles are very popular as they can evoke emotions, evoke memories and create a pleasant sensory experience. The carefully crafted aromas of lavender, vanilla, citrus or cinnamon can transport people to tranquil landscapes, childhood memories or favourite holiday moments. The scent of a beloved candle can be calming, invigorating or even therapeutic, enhancing the overall atmosphere and making it memorable.

Rituals and symbolism

The soft glow of candles is often associated with spirituality, hope and reflection. This symbolism goes beyond the religious context and makes candles an integral part of personal rituals, such as creating a cosy environment for self-care, making resolutions or celebrating special occasions.

Romance

Candles have long been synonymous with romance and create an intimate atmosphere. Their warm glow and soft light have the power to evoke feelings of love, passion and intimacy. A candlelit dinner, a surprise marriage proposal or a simple evening spent with loved ones can be transformed into magical moments by the romantic appeal of candles. Candles also have the remarkable ability to evoke nostalgia and remind us of fond memories, cozy winter nights or festive celebrations.

Artistic expression and home decoration

Candles aren't only functional objects, but also serve as artistic expression and decorative elements. The wide range of shapes, sizes, colours and designs available on the market allows everyone to create their own personal aesthetic. Candles can effortlessly complement interior design by serving as centrepieces, focal points or accents that enhance the overall look of a room. From minimalist to elaborate designs, candles offer a versatile canvas for creativity.

How do you set up your candle?

It’s important to understand that although you're making a candle, you're not actually selling a candle - you're selling an inspirational lifestyle. People buy candles because of the way they look and where they're sold. Some buy them in supermarkets because they just want scented candles. But most buyers look for them in specialised shops because the candle they buy there has its own story and image. So you have to decide who the candle is for and position it accordingly. Social networks such as Facebook, Instagram and the like are ideal for increasing brand awareness.

Some statistics on what makes people buy candles

Candle purchasers say they view candles as

• an appropriate gift for the holidays (76%),
• as a house warming gift (74%),
• a hostess/dinner party gift (66%),
• a thank you (61%) and
• as adult birthday gifts (58%).
  

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